Thursday, January 13, 2011

YouTube Mobile Traffic Tripled In 2010, Android App Gets Music Videos (And Ads)

Given how popular YouTube is on the web, it shouldn't come as a big surprise that a lot of people also enjoy watching video clips from their phones. And, given the surge in Android, iPhone, and iPad sales, that adds up to a lot of videos. Today, YouTube is announcing just how much people are watching: a whopping 200 million video views per day, up 3x from January 2010. In addition to this stat, YouTube is also expanding its mobile content library ?�but only for its Android application. Beginning today, you'll be able to watch official music videos through YouTube's partnership with VEVO. This includes content from three of the big labels: EMI, UMG, and Sony, but music videos from Warner (the lone holdout on VEVO) isn't available. In addition to the music videos you'll be able to swipe through artist bios, other tracks by the same artist, and related artists. YouTube has offered access to these music videos from its web portal since VEVO's inception, but they've been blocked on mobile devices for one big reason: content owners couldn't monetize them.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/8J7HDpeFAmk/

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