Saturday, September 25, 2010

Traffic Jam: Google Chrome 6 Apparently Screws Up Google Analytics

Well, this is bizarre. Minutes ago Paul Berry, CTO of the Huffington Post, tweeted that "google analytics chrome 6 bug is going to be big news". After a little digging, we think he may be right: Chrome 6 (and the more recent Chrome 7, which is still in beta) is causing issues with Google Analytics, causing traffic data to be seriously skewed for visitors using Chrome's browser. The number of Unique Visitors reported by Analytics is jumping up, but the average number of pages viewed by each user is dropping off a cliff. Here's how one site administrator describes the issue on a Google support forum:
With the release of Chrome 6 we've seen a huge jump in Unique Visitors and Visits, which would show that the issue (some sort of Cookie "dropping"/overwriting) happens during the visits as opposed to in between the visits.

SKYWORKS SOLUTIONS SILICON LABORATORIES SI INTERNATIONAL

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