YouTube is testing out live video streaming with a few video partners today such as RocketBoom, Howcast, and Young Hollywood. Gathering a live audience on the Web to watch video is hard because there are no schedules and people are used to clicking on videos on their own schedule. But if anyone can make live video a mass market experience, it should be YouTube, right? Throw in a celebrity like skateboarder Tony Hawk and that should be a recipe for tens of thousands of viewers or more.
Well, Tony Hawk just finished an appearance on Young Hollywood right now, and the number of viewers never went above 500, according to the view counter at the bottom of the player. For most of the segment, it was much less?at one point I saw 9 viewers, then 81. As a point of reference, when we livestream TechCrunch events, we often get 2,000 to 3,000 concurrent viewers, and that is without being promoted on YouTube's home page. So 500 viewers for Tony Hawk is really nothing.
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